Skip to main content
Help Center
The GoDaddy Community will undergo maintenance starting on Tuesday, August 3rd at 3pm PST / 6pm EST. Learn more
  • GoDaddy Community
  • GoDaddy Pro Discussions
  • GoDaddy Pro Discussions

    cancel
    Showing results for 
    Show  only  | Search instead for 
    Did you mean: 
    Andy
    Community Manager

    Recap: Web design principles (Expand 2021)

    Welcome to the recap thread for “Web design practices you’ll use every day” with Cathi Bosco.

    Cathi is a co-founder, UX researcher, visual designer, and strategy consultant at UXATT.

     

    Join the follow-up discussion by leaving a question or comment below.

     

     

    Overview

    1. Motivation
    2. Design for experience
    3. Usability design models
    4. Collaboration
    5. Services & business operations
    6. UX research and discovery
    7. Visual design

     

    Motivation

    Reasons to unlock more time for yourself and your team:

    • Create more time for family, hobbies, travel, fitness, or non-work
    • Create more time for a side-gig or passion project
    • Create more time and space for adding new resources to your offerings
    • Create more time for learning other tools, tech
    • Create more time and space for eventually selling the business
    • Create more opportunities for collaborating with other pros
    • Create more time for growth and biz dev, to diversify or contract larger projects
    • Create more time for learning new skills
    • Create more space to transition towards consulting on projects, less tactical work

     

    Design for experience

    • Designing for users based on their needs
    • Design as an experience: end users, design, and website around shared experiences

     

    Experiences we can design for:

    • Publishing, media companies
    • Ecommerce, online stores
    • Business, marketing sites
    • Online learning, courses
    • Membership, online communities

     

    Usability design models

    Models combine UX writing (interface copy) and findability (navigation/wayfinding).

     

    Usability Model v 1.0

    1. Performant – Secure – Accessible
    2. 10 Heuristics
    3. User delight

     

    Heuristic = Enabling a person to discover or learn something for themselves.

     

    Recommended read: 10 guiding principles for UI interaction design from Nielsen Norman Group

     

    Usability Model v 2.0

    1. Ethical – Sustainable – Inclusive
    2. Performant – Secure – Accessible
    3. 10 Heuristics
    4. User delight

     

    Collaboration

    • Use collaborative tools and platforms to nurture a single source of truth
    • Stakeholders may include creative, engineering, administrators, and 3rd party partners
    • Collaborate and build a network

     

    Services & business ops

    • Lead by example; give your clients a great experience
    • Clients trust you to have the resources and skills they need
    • Are you a good fit? Check against client’s available budget, timeline, and resources
    • Leverage tooling and automation for efficiency, e.g. Zapier
    • Charge for your team’s time, get great at estimating how much time to allocate

     

    Advice for getting better at time estimates:

    1. Predict how much time the work will take
    2. Track the time to see what it actually takes
    3. Measure your progress and improvement at estimating

     

    What services can you and your network provide? Look at complementary services, e.g.

    • Visual design
    • Brand identity
    • SEO
    • Content
    • Marketing
    • Advertising
    • Accessibility
    • Security
    • Performance
    • Development

     

    UX research and discovery

    Leverage tactical & strategic work:

    • Who is the site for? Identify user groups, define the value proposition
    • Perform usability studies, user research, interview real users
    • Hold stakeholder interviews
    • Align business goals with user’s needs
    • What tasks do users need to accomplish? Map the user journey, critical task flows
    • Test and validate solutions with real customers
    • Remove unnecessary complexity
    • Address accessibility considerations
    • Audit the existing site
    • Create a content strategy including navigation, information architecture
    • Synthesize analytics

     

    Include time for research and discovery.

    • You’ll move from unknowns, through understanding the problem, to developing a solution.
    • Agile methods let you perform discovery in tandem with development. Alternate each sprint.
    • Focus on discovery and understanding the problem before moving to development.

     

    Visual design

    • Design is not just visual design
    • It includes research, UX copywriting, usability testing, and measuring outcomes
    • Recommendations for style guides, logos and branding, social media, marketing assets

     

    Design awesome experiences

    • Work efficiently with teams that operate from a single source of truth
    • Don’t make assumptions about users’ or clients’ needs – do the research!
    • Embrace a user-centric process and get paid to do better work

     

    Download: User-Centric Design Weak Spot Audit

     

    Manage all your projects, clients, sites, and products with the Hub from GoDaddy Pro. Learn more and sign up for free.

     

     

     

    Senior Community Manager, GoDaddy
    Need help with your GoDaddy.com account? Get 24/7 support at x.co/247support
    Find inspiration on the GoDaddy Blog
    Smash that Like button on GoDaddy's YouTube channel
    Follow @GoDaddy on Twitter, Instagram and LinkedIn
    0 REPLIES 0